If you regularly run corporate events, you’ll be very aware
that it can be difficult to get guests interested in anything other than the
buffet table or the free champagne. How do you get people talking about the
product or service you’re promoting? The good news is that it’s not as
difficult as you might think.
One of the easiest ways to get people engaged in
the product is by renting an audience response system for the night. The good thing about an audience response
system is that it’s a novel way to get people thinking about the purpose of the
event. There are two ways you might decide to take advantage of the system: for
small scale market research or to conduct a fun quiz related to your industry.
The former is particularly useful if you’re
launching a new product or have samples available at the event. This means that
you can gather opinions about the products to find out what people think. For
example, if there are several colours, you could ask which people prefer for an
informal way to collect views from the industry. You could also get some
background research where you ask people to vote on whether they’d use your
product in certain scenarios.
The latter idea is a good idea if you want a fun
way to get people thinking about your industry in general. It’s a fun way to
gauge the knowledge of the audience without having to pick on anyone to
specifically, which most people don’t like. It also means that the crowd won’t
be influenced by the answers of others, for example by copying other hands
going up, so you will get the genuine responses of the crowd.
This system also makes presentations more
interactive and relevant for the guests. For example, if you’re presenting to
the audience, you can get them involved by asking them to vote on a range of
topics, and the votes will appear immediately after the vote has closed on the
screen in a clear, accurate graphic. This means you can interpret the results
straight away, which is much more interesting for the audience than using
figures from previous research.
These charts can also be saved for a later date
if you wish to create a write up of the event.
With the right equipment, it’s easy to get
people engaging with your product, and you don’t need to put anyone under any
pressure to get their opinion. Renting an audience response system is the best
way to get honest opinions quickly from your corporate event guests.