According to the International Sign Association
(ISA), signage is the cheapest and most effective way to advertise a business.
ISA also says that approximately 50 percent of the customers entering a store
are drawn there by signage.
Whatever you have
invested on your business' metal signage comes back to you--many times over
because it lasts a long time. And if the sign is properly placed, it does its
marketing magic for you 24 hours a day and 365 days a year.
How many times have you
been impressed by bold and shiny gold metal letterings at the entryways of
plush hotels, banks, and corporate offices? Impart the same effect to your
customers with beautifully crafted metal letters proclaiming your
company's name. Why not pick out a well-designed metal sign that beckons out to
passing motorists and pedestrians? You can also have a matching version inside
your store for maximum branding.
Why does metal signage
draw more customers and why is it a worthwhile investment for you? Consider the
following three points.
One, a high-quality
metal sign conveys your company's message upfront. You are creative and
innovative, and you deal in novelty merchandise. Your glinting, quirkily designed
metal signage at the side of your store and over the entrance communicates
that. How about getting across to potential clients that you are a trustworthy
company taking pride in your professionalism? Express that with huge chrome
signage that has sleek letterings. Do you run a small shop specializing in
antiques? Then announce that with a vintage-looking metal sign!
Choose the perfect
signage that matches your company's message, have it put up at eye level to
intensify its appeal, and create a remarkable first impression on would-be
shoppers.
Two, a well-designed
metal sign tells people you are going to be in business for a long time. The
durability of metal and its muted seriousness articulate strength and
concreteness. You can think of your choice of signage as the architectural
embodiment of your business pride. Metal signage is solid and perfectly
tangible--what a way to make a statement about your business' longevity.
Potential customers will feel that and will be drawn to it.
And three, although
metal signage is naturally eye-catching, it is a non-intimidating way to
advertise, making it far more customer-friendly than other forms of marketing.
Choose from a myriad of colors, font styles, and designs--from raised
letterings to sculptural, from textured to elaborately tinted, etc. Simply take
into consideration the overall visual appeal of the sign once you have it
outside or inside your store? Does it complement the store? And most of all, is
it visible without being too flashy and intrusive?
Chances are, you have
already spent a lot of money on marketing: everything from flyers, print ads,
posters, freebie giveaways, advertisement in the phonebook, online graphic ads,
and seasonal sales promotions. Take it one step further. Get something that lasts.
Carefully choose a well-designed metal signage for your place of business.
Imagine your store with
a beautiful metal sign, then imagine it bereft of one. The difference can be
astounding.
Author Bio:
Robert Smyth is a small
business consultant. He loves to write about new ways companies can boost their
image on marketing blogs.