How to Equip Your Team for a Conference (and Get In Some Extra Branding at the Same Time)
The success of many
different types of businesses depends largely on their performance at various
types of conferences during the year. While conferences can be a great
opportunity for your team to get out there and learn new information that will
help them when they return to work, these types of events are also excellent
opportunities for things like networking. Because of facts like those, it is of
the utmost importance that you make sure that your team looks somewhat in
unison and coordinated at a conference. Luckily, these rules are ones that you
can observe in a variety of different ways.
The Importance of a Look
Dressing your team in
unison with clothes and various accessories featuring your company logo is
important because it accomplishes two main things. The first is that it makes
sure that your team, who are a group of people that are representing your company
in a professional setting, are dressed respectably for the big event. Depending
on the size of your company, conferences may be the first experience that a lot
of individuals have with members of your team. You only get one chance to make
a first impression and in the business world you always want that impression to
be as memorable and as professional as possible.
Dressing your team in
similar clothing also helps each member stand apart in a crowd. It is a similar
idea in concept to uniforms on employees at something like a retail store. When
a customer walks into a retail store, he or she can always separate other
customers from employees because employees are always dressed in very similar
ways. The same concept is true at a conference. If someone wants to talk to one
of your team members or get more information about your brand or product, it
will be easier to find someone with the information that person needs if
everyone is dressed similarly. It will also help differentiate members of your
team from members of other teams that may be present at the same event.
Finally, dressing your
team members in a type of business casual “uniform” is an excellent way to get
some additional branding while making sure that they are as prepared as they
can be for the events of the days ahead. As your team members move throughout
the conference they will put your company logo firmly in front of the eyes of
all in attendance. They will essentially become walking, talking advertisements
for both your brand in general and all that you have to offer.
Conference Bags
Beyond clothing, one
great way to get your band out there is with conference bags. These types of bags
present big spaces that are perfect for a company logo. Additionally, your
employees will likely need to carry around a variety of different materials
with them throughout the day. Conference bags accomplish the proverbial killing
of two birds with one stone: your employees can easily carry around what they
need to and will always have an item with your company logo nearby.
Folders
One type of material
that will always come in handy at a conference is a folder. Folders can be a
great way for your employees to carry around the various papers, pamphlets and
other types of printed materials that they find at a conference. Likewise, the
folders can also be handed out to general attendees. If the folder has your
brand or company logo on it, that visual reminder of who your team is and what
they represent will be in the minds of attendees all day long.
Author Bio:
Duncan Johnston is
business branding consultant. He enjoys sharing his advice and insights on
various business blogs.
