If asked in the early
90s, many people would’ve had no idea what a “domain name” even was. With the
boom of the Online Age, however, someone would literally have to be living
under a rock for the past decade to not know what websites, domains and the Internet
are. As with every form of technology, people have learned to make money from
the Internet; but many individuals don’t realize that this even extends to
domain names.
Domain Names as an
Investment
There are those out
there who simply don’t recognize how great of an investment an Internet domain
name can be. In reality, however, a person only needs to think back to some of
their prior Internet activities to get to this realization. Who amongst the citizens
in the world hasn’t gotten bored one day and simply typed in “awesome.com”, “beer.com”,
“WorkIsBoring.com” or any number of random web addresses just to see what came
up?
This is why domain
names can be such a prominent investment. The simple fact is that there are
certain domain names out there that will bring people in just because they
exist, and business owners will want these domains. Simply paying a relatively
low price for a certain domain name can pay off big when a wealthy business
owner decides they want it, and in actuality, few people even understand
just how big of a
payoff they could receive.
Hitting it Big with
Domain Names
Investing in domain
names isn’t just something that a person could double their money on; their
return on investment could actually be much higher than this. In fact, one
forward thinking individual thought to purchase the domain toys.com, and they probably couldn’t have been
any happier when 2009 rolled around and Toys-R-Us purchased the domain from
them for $5.1 million.
Toys.com, however,
doesn’t even come close to having the biggest payday. The lucky person who
thought to purchase Insure.com hit it big when QuinStreet, an online marketing
company, decided to purchase the domain in 2009 for $16 million. For anyone who
does choose to invest in domains, however, there are some things they should
know.
Some individuals have
actually gotten into trouble for attempting to sell domain names. An individual
who purchases a domain name and doesn’t use it other than to attempt to sell
it, for instance, may be engaged in the crime of “domain squatting.” While this
is a tricky area of the law, most individuals aren’t in danger of getting into
trouble unless they’ve used manipulative tactics to try to make money from the
site.
Why Some Domain Names
are just Better
As already mentioned,
some domain names are better simply because individuals will randomly type them
in in the hopes of finding what they need. This is known as direct navigation,
and it can actually provide a serious bump in business for any company. Simply
think of a shoe store with the domain shoes.com,
and it’s easy to understand how direct navigation can pay off.
According to Everspark
Interactive, an SEO company in Atlanta, there are many things that contribute
to great traffic and rankings for a site. A great domain name is a big piece of
that puzzle. This is because search engines will associate the domain name with
products that potential customers are looking for. On top of all of this, these
great domains provide an instant online brand for a company. For all of these
reasons, investing in domains is an amazing idea, and it only takes one
business owner to recognize the benefits of these great names for an
individual’s investment to seriously pay off.
Domain names can
definitely be a sound investment, and anyone who thought of buying beer.com,business.com or diamond.com in the past is likely rolling
in the money today. This is why it’s imperative for individuals to pick out
great domain names when creating websites, and this holds true even if that
person doesn’t plan on selling the site. This is true because these pages will
stay popular for both customers and potential buyers, and this recognition can
take a person, regardless of investor or business owner, to brand new heights.
Author Bio:
Melanie Fleury is a freelance blogger who writes enjoys writing online content on SEO and blogging. She has found that the easier the domain name and the better the content, the more traffic driven to a website. Everspark Interactive is an SEO company that can help your site get the traffic and rankings it needs to be successful in the online world.
Melanie Fleury is a freelance blogger who writes enjoys writing online content on SEO and blogging. She has found that the easier the domain name and the better the content, the more traffic driven to a website. Everspark Interactive is an SEO company that can help your site get the traffic and rankings it needs to be successful in the online world.