How To Create Effective Business Advertising Campaigns
Creating effective
advertising campaigns isn’t a cakewalk. It’s a mix of offline and online
techniques requiring deep knowledge and experience in the field. Whether you’re
planning to make up a promo campaign on your own or guiding a project with a
design/marketing agency, there are a few essential things you should always
keep in mind if you want your business to get noticed. Read this article to
find out how to get started on your company promotion.
Online
Online advertising is
very beneficial for both small and large businesses in the light of the fact
that the Internet has become a huge marketplace connecting companies and
clients instantly. So, why not try to spread the word about your
product/service online? Even if you don’t sell your goods via the Internet,
having a web presence is a must these days - it will help you reach your
current and gain new clients easily. Promoting your business online involves:
-
Improving your website ranking (search engine optimization).
-
Creating banners and placing those on topical blogs.
-
Writing press releases and creating pages on Google Places (useful for
improving local search results).
-
Creating and maintaining social media accounts (Facebook, Twitter, Google+).
Because online
advertising can be very tricky, many business owners choose to outsource a huge
chunk of the campaign to the professionals. Surely, if you’re on a budget, you
may try to learn to advertise online by trial and error. But if you can afford
a well thought-out promo campaign, it’s always better to leave the task to the
professionals.
There are many web
services on the web offering ‘turnkey’ marketing solutions, let’s take BizzCPV,
for instance (find more on https://bizzcpv.com/technology.html).
Their services run the gamut from banner creation (standard, JavaScript, text,
Flash ads) to behavioral and geo targeting techniques. Just place your order
and find peace of mind :).
Offline
In addition to the online
strategy you may try a few offline methods. These vary drastically in price and
tools, so you will definitely find something working best for your particular
case. Some of the most popular offline methods are as follows:
- Word of mouth marketing. Simple, cheap ($0) and effective. - How
it works: mention your company name, product or service each time you find it
useful and relevant. Visit various meetings/events gathering your target
audience.
- Order stationery with your contacts and logotype. Branding is essential.
One of the common ways to maximize it is to produce stationery with your
company name/contacts/logo etc. Remember to include your web address.
- Radio or TV commercials. These are very pricey, but they are
definitely worth it.
- Business cards. Ensure your employees and yourself have pockets
full of your business cards.
- Ads in newspapers. They are still actual, and they do work!
Advertising is essential
for any kind of business. A very awful thing happens without it - nothing.
However, you shouldn’t focus all your efforts on promotion solely. It’s
important to update your product/service on a regular basis. In case it’s cool,
it will advertise itself organically.
Author Bio:
This post is written by
Aleksey. He's an experienced marketologist who enjoys sharing helpful tips on
building effective marketing campaigns. You can contact him directly through
his Twitter account: https://twitter.com/AlexseyDonets.
