Instagram rolls out a new video feature

Instagram is introducing a new video feature called “Best Videos” which is basically a curated video channel like Snapchat Stories and Twitter Moments.

Instagram tested it out during the past weekend as it was Halloween. There was a pop-up at the top of the app that said “Watch Halloween’s Best Videos” and a button that said Watch Halloween.

Once a user clicks on the link, they are taken to a video only page that is free from any other information so that the user can have an immersive experience watching the videos. It is more immersive since there are no buttons or text or number of likes present to distract you from the video itself.

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