Starbucks unveils a virtual assistant that takes your order via messaging or voice

Starbucks is taking the next step toward evolving the digital customer experience by launching voice ordering capabilities within the Starbucks mobile iOS app and the popular Amazon Alexa platform. These features are an extension of Starbucks Mobile Order & Pay, which allows customers to order and pay for their items before arriving at their store, further extending the barista and customer interaction within the company’s digital ecosystem.

Select customers can now order coffee “on command” using My Starbucks barista as part of an initial feature rollout integrated seamlessly into the Starbucks mobile app for iOS. At the same time, the company is launching a Starbucks Reorder Skill on the popular Amazon Alexa platform. Both features allow customers to order from Starbucks simply by using their voice.

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