AWS launches Amazon Connect

AWS launches Amazon Connect, a tool for call centers that uses its Lex speech recognition and AI; Salesforce says it's integrating Einstein service with Connect

Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), today announced Amazon Connect, a self-service, cloud-based contact center service that makes it easy for any business to deliver better customer service at lower cost. Amazon Connect is based on the same contact center technology used by Amazon customer service associates around the world to power millions of customer conversations. Setting up a cloud-based contact center with Amazon Connect is as easy as a few clicks in the AWS Management Console, and agents can begin taking calls within minutes. There are no up-front payments or long-term commitments and no infrastructure to manage with Amazon Connect; customers pay by the minute for Amazon Connect usage plus any associated telephony services.

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