Instagram to let users book appointments with businesses, may eventually add more tools like reviews; feature set to roll out in next couple of months
In the last year, Instagram had more change than the previous five. We introduced Instagram Stories—a new way for businesses to share everyday moments—video exploded, we welcomed a new brand identity and the community grew to more than 600M globally. At the same time, we were building a thriving business. We now have 8M businesses using business profiles, with the greatest adoption coming from the United States, Brazil, Indonesia, Russia and the United Kingdom. We also have more than 1M monthly active advertisers—up from 200K this time last year—and, in the last month, over 120M Instagrammers visited a website, got directions, called, emailed or direct messaged to learn about a business.
How Businesses Grow on Instagram
The community rallies around passions. People come to Instagram to follow their passions, from travel and fashion to food, entertainment and everything in between. And those passions extend to brands, with 80% of Instagrammers following a business today.
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