YouTube to Stop Placing Ads on Channels with Under 10,000 Views

YouTube says it will only allow channels with 10K lifetime views to monetize videos, to help make sure revenue flows only to those who play by the rules

For millions of creators, making videos on YouTube isn’t just a creative outlet, it’s a source of income. We set up the YouTube Partner Program (YPP) in 2007. Today, more creators are making a living on YouTube than ever before. However, with this growth we’ve started seeing cases of abuse where great, original content is re-uploaded by others who try to earn revenue from it. To help protect creator revenue, we recently made it easy for anyone to report an impersonating channel. To date, this change has helped us terminate hundreds of thousands of channels violating our policies. Now, we're taking another step to protect creators by updating the thresholds required to join the YouTube Partner Program.

Starting today, we will no longer serve ads on YPP videos until the channel reaches 10k lifetime views. This new threshold gives us enough information to determine the validity of a channel. It also allows us to confirm if a channel is following our community guidelines and advertiser policies. By keeping the threshold to 10k views, we also ensure that there will be minimal impact on our aspiring creators. And, of course, any revenue earned on channels with under 10k views up until today will not be impacted.

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