Facebook uses AI and expands human review processes to identify misleading ads and posts that use “cloaking” to disguise true link destinations
Facebook: We are always working to combat the spread of misinformation and the financially-motivated bad actors who create misleading experiences for people. Today we’re sharing additional steps we’ve taken to remove even more of them from Facebook, so that what people see after clicking an ad or post matches their expectations.
Some of the worst offenders use a technique known as “cloaking” to circumvent Facebook’s review processes and show content to people that violates Facebook’s Community Standards and Advertising Policies. Here, these bad actors disguise the true destination of an ad or post, or the real content of the destination page, in order to bypass Facebook’s review processes. For example, they will set up web pages so that when a Facebook reviewer clicks a link to check whether it’s consistent with our policies, they are taken to a different web page than when someone using the Facebook app clicks that same link. Cloaked destination pages, which frequently include diet pills, pornography and muscle building scams, create negative and disruptive experiences for people.
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