Your Facebook News Feed will soon rank websites based on load time

Facebook says it will start ranking faster loading web pages higher in News Feed over the coming months

Facebook: We’re always listening to our community to understand how we can improve their experience of News Feed. We’ve heard from people that it’s frustrating to click on a link that leads to a slow-loading webpage. In fact, even more broadly on the internet, we’ve found that when people have to wait for a site to load for too long, they abandon what they were clicking on all together. As many as 40 percent of website visitors abandon a site after three seconds of delay.

During the coming months we’re making an update to News Feed to show people more stories that will load quickly on mobile and fewer stories that might take longer to load, so they can spend more time reading the stories they find relevant.

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