Fitbit's Ionic smartwatch goes on sale on October 1st for $300

Fitbit's Ionic smartwatch and Flyer bluetooth headphones go on sale October 1 for $300 and $139 respectively  

Fitbit (NYSE: FIT), the leading global wearables brand, announced today that its latest products, Fitbit Ionic™ and Fitbit Flyer™, will be available at major retailers worldwide beginning October 1. Following ongoing, extensive testing, Ionic achieves industry-leading battery life of up to 5 days.i Fitbit is also releasing its software development kit (SDK) tomorrow, enabling the 1,000+ developers who have already signed up to support the platform the ability to begin creating apps and clock faces to share with friends and family, and submit for review and availability in the Fitbit App Gallery beginning this Fall.

• Fitbit Ionic delivers advanced and innovative health and fitness features like industry-leading GPS, enhanced heart rate tracking, on-device guided workouts and automatic sleep tracking with Sleep Stages, all powered by up to 5 days battery life and cross-platform smartphone compatibility. With the smart features consumers need most, like contactless payments, on-board music, notifications, and a variety of popular apps and clock faces delivered via the Fitbit App Gallery, Ionic offers consumers a smartwatch with purpose.

• Fitbit’s first wireless headphones, Fitbit Flyer, feature a durable, sweatproof design and customizable fit with an advanced sound performance for whether it’s listening to music seamlessly from Ionic, Audio Coaching from the Fitbit Coach smartphone appii, or staying in touch on the go.

“We defined the fitness tracker market 10 years ago and look forward to doing the same with the smartwatch category, delivering what consumers want most and have not yet seen in a smartwatch. Ionic offers up to 5 days battery life for 24/7 health tracking and insights, advanced health and fitness features, enhanced heart rate and dynamic sleep tools paired with the smart functionality consumers need on the go to stay in touch and simplify their life,” said James Park, co-founder and CEO of Fitbit. “These features, coupled with Ionic’s broad compatibility across Android, iOS and Windows platforms, means consumers around the globe never need to choose between their watch and their phone.”

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