Google announces strategic partnership with Salesforce to better integrate G Suite with Salesforce's CRM software
Google: We often hear from marketers how challenging it is to piece together online and offline customer interactions in order to see a complete view of a customer’s journey. That’s why we’re excited to share that Google and Salesforce are working together to seamlessly connect sales, marketing and advertising data for the first time, giving you the full view of what’s working and what isn’t as customers engage with your ads, websites, apps, emails, call centers, field sales teams and more.
Today at Dreamforce, Google and Salesforce are announcing a strategic partnership to deliver four new, turnkey integrations between Google Analytics 360, Salesforce Sales Cloud and Salesforce Marketing Cloud:
- Sales data from Sales Cloud will be available in Analytics 360 for use in attribution, bid optimization and audience creation
- Data from Analytics 360 will be visible in the Marketing Cloud reporting UI for a more complete understanding of campaign performance
- Audiences created in Analytics 360 will be available in Marketing Cloud for activation via direct marketing channels, including email and SMS
- Customer interactions from Marketing Cloud will be available in Analytics 360 for use in creating audience lists
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