Facebook will now penalize posts begging for likes, shares, and comments

Facebook is clamping down on “engagement bait”, posts that ask people for Likes or shares, by demoting them in the News Feed

facebook: People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait.

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