Instagram launches Focus, a portrait mode camera feature

Instagram one-ups Apple with a portrait mode feature called Focus that works with both photos and video for select Android devices and iPhones 6S and newer

Now you can instantly take portraits of yourself or friends that you’ll want to share — with the new “Focus” camera format.

When you open the camera, you’ll see “Focus” next to “Superzoom” under the record button. Take a selfie or switch to the back-facing camera to find a friend. As soon as there’s someone in the shot, you’ll notice the person stays in focus while the background softly blurs — making sure they stand out in a striking way. Simply tap to take a photo or tap and hold to record a video. When you’re done, you can add creative tools like filters, stickers and text to your photo or video before sending to your friends on Instagram Direct or adding to your story.

Focus is available on iPhone SE, 6S, 6S+, 7, 7+, 8, 8+ and X and select Android devices.

This update is available as part of Instagram version 39.0 for iOS in the Apple App Store and for Android in Google Play.

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