In March, the Google News Initiative (GNI) kicked off with the goal of helping journalism thrive in the digital age. Today, we’re announcing steps we’re taking with the GNI to support the future of news in online video, and product features we’ve been working on to improve the news experience on YouTube.
Supporting journalism with technology that allows news to thrive
We believe quality journalism requires sustainable revenue streams and that we have a responsibility to support innovation in products and funding for news.
For example, in 2015 European publishers came to us to ask about how they could scale their video efforts, especially because maintaining video delivery infrastructure is costly. Working alongside them we launched Player for Publishers, a solution that enables news organizations to use YouTube’s video player to give viewers a world-class video experience across their own websites and mobile apps. Player for Publishers reduces costs and offers improved monetization for news organizations.
Since then, we've expanded these efforts beyond Europe. Today, over 100 publishers in more than 25 countries use Player for Publishers.
As part of the launch of GNI in March, we announced funding to support the future of news. Today we are committing $25M to a YouTube-specific investment:
Expertise. We’re establishing a working group with news organizations and experts from around the world to help us develop new product features, improve the news experience on YouTube, and tackle emerging challenges. News organizations including Vox Media, Jovem Pan, and India Today are early members of the working group. We’re looking forward to having more join as we convene the group in the coming weeks.
Innovation Funding. We will provide funding across approximately 20 global markets to support news organizations in building sustainable video operations. Provided on an application basis to news organizations of all types, these grants will enable our partners to build key capabilities, train staff on video best practices, enhance production facilities and develop formats optimized for online video.
Support. We’re significantly expanding our team focused on supporting news publishers. These specialists will be based around the world and support partners with training and best practices in formats, audience development, day-to-day platform operations, and sophisticated technical integrations.
News organizations interested in more information about these efforts can sign up here.
Source: youtube
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