Fujifilm launches "instax SQUARE SQ6 Taylor Swift Edition", designed by instax global partner Taylor Swift

FUJIFILM Corporation (President: Kenji Sukeno) will launch "instax SQUARE SQ6 Taylor Swift Edition" and "instax SQUARE Film Taylor Swift Edition" on October 20, 2018. The two products, designed by instax global partner Taylor Swift, will be new additions to the instax lineup, which allow users to shoot and enjoy on-the-spot photo printing.

The "instax SQUARE SQ6 Taylor Swift Edition" features a gold-colored newspaper pattern on a black base for a stylish body with a design similar to Taylor Swift's latest record-breaking album reputation. The metallic ring around the lens goes well with the gold design pattern, giving a luxurious finish. A faithful reproduction of Taylor Swift's autograph is printed on the back of the body. It also includes Taylor Swift original camera strap and film case. Original Taylor Swift Edition film, featuring a print of Taylor Swift's autograph on a black frame, will be released alongside the camera on October 20, 2018.

The "instax SQUARE SQ6 Taylor Swift Edition and "instax SQUARE Film Taylor Swift Edition" are currently on display as part of the instax Experience Booth located at each stop of the critically acclaimed "Taylor Swift reputation Stadium Tour," which has broken multiple records to date and will culminate in Japan at the Tokyo Dome November 20 and 21. The tour opened at University of Phoenix stadium in Glendale Arizona, where the stadium announced TS set the all time concert attendance record. Management at MetLife stadium in East Rutherford NJ and at Gillette stadium in Foxborough Mass, both publicly stated that TS was the first female artist to ever play three consecutive nights at their stadiums. Also first female artist to play two consecutive dates at Croke Park in Ireland. More facts and records to follow.

The products of instax series have been widely used all over the world since its first launch in 1998, and cumulative shipments have exceeded 30 million units across the globe. Fujifilm will continue to spread the instant photo system "instax," which allows everyone to "enjoy printing photos as they take them," around the world.

1. Product Name	(1) Instant Camera "instax SQUARE SQ6" Taylor Swift Edition
	(2) Square format film "instax SQUARE Film" Taylor Swift Edition
2. Release Date	Scheduled to go on sale October 20, 2018
3. Price	Open price
4. Main Specifications

(1) "instax SQUARE SQ6" Taylor Swift Edition
Film	FUJIFILM Instant Film "instax SQUARE Film" (available separately)
Lens	Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6
Viewfinder	Inverted Galilean finder, 0.4 x, with target spot
Focusing	Motor-driven 3-range switching (0.3 m - 0.5 m/1 ft. - 1.6 ft., 0.5 m - 2 m/1.6 ft - 6.6 ft., 2 m/6.6 ft. and beyond)
	Macro Mode (0.3 m - 0.5 m/1 ft. - 1.6 ft.) Normal Mode (0.5 m - 2 m/1.6 ft - 6.6 ft.) Landscape Mode (2 m/6.6 ft and beyond)
Shutter Release	Programmed electronic shutter release, 1.6 sec - 1/400 sec.
Exposure Control	Automatic, Interlocking range (ISO 800) : LV 5 - LV 15.5, Exposure compensation: ±2/3 EV
Film Feeding Out	Automatic
Film Developing Time	Approximately 90 seconds (Varies depending on the ambient temperature)
Flash	In Macro mode: Built-in, low-brightness automatic electronic flash In a mode other than Macro mode: Always flashing Charging time: 0.2 sec - 7 sec (using a new battery), Flash charging indicator, Effective flash lamp range: 0.3 m - 2.7 m/1 ft. - 8.9 ft.
Self-Timer	Electronically controlled, approx. 10 second delay, Can be stopped mid-run
LED Display	Shooting mode (Auto, Selfie, Macro, Landscape, Double exposure), Brightness adjustment, Flash suppressing, Self-timer Mode
Power Supply	Two CR2/DL CR2 lithium batteries Capacity: Approximately 30 instax SQUARE 10-pack film packs with new CR2/DL CR2 lithium batteries
Others	Film pack confirmation window, tripod socket (tripod sold separately)
Dimensions & Weight	118.7 mm × 128.1 mm × 58.1 mm/4.7 in. × 5.0 in. × 2.3 in. (not including protrusions)/393 g/13.9 oz. (without battery, strap, and film pack)
Accessories	Two CR2/DL CR2 lithium batteries, Taylor Swift original shoulder strap, Three flash filters, Taylor Swift original film case
* Specifications are subject to change for improvement.

(2) "instax SQUARE Film" Taylor Swift Edition
Screen Size	62 mm × 62 mm (L × W)
Film Size	86 mm × 72 mm (L × W)

https://www.taylorswift.com/

SOURCE FUJIFILM Corporation