Apple announced the new iPad (9th generation)

Apple today introduced the new iPad (9th generation), featuring the powerful A13 Bionic chip that packs even more performance and capability into the most popular iPad, all while retaining its all-day battery life.1 Starting at just $329, the new iPad features a 10.2-inch Retina display with True Tone, a 12MP Ultra Wide front camera with Center Stage, support for Apple Pencil (1st generation) and Smart Keyboard, the intuitive iPadOS 15, and twice the storage of the previous generation. The new iPad is available to order beginning today on apple.com, and in stores beginning Friday, September 24.

“iPad has never been more essential for working, learning, and communicating, and we’re excited to bring one of the biggest updates ever to our most popular iPad,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With the powerful A13 Bionic, more engaging video calls with Center Stage, and double the storage, the new iPad delivers advanced capabilities, versatility, and simplicity at an incredible value.”

A13 Bionic with Neural Engine Brings More Performance to iPad

The new iPad comes equipped with the powerful A13 Bionic chip, delivering a 20 percent performance boost over the previous generation. This makes the new iPad up to 3x faster than the best-selling Chromebook, and up to a whopping 6x faster than the best-selling Android tablet.2 The added performance will allow users to seamlessly run advanced apps and games on the most affordable iPad. The Neural Engine in A13 Bionic also powers next-level machine learning capabilities, including Live Text coming in iPadOS 15, which uses on-device intelligence to recognize text in a photo that users can take action on.

Advanced 12MP Ultra Wide Front Camera with Center Stage

The Center Stage experience on iPad Pro is now available on iPad, enabled by the new 12MP Ultra Wide front camera and Neural Engine, so users can enjoy even more engaging video calls. As users move around, Center Stage automatically pans the camera to keep them in view. When others join in, the camera detects them too, and smoothly zooms out to include them in the conversation. Center Stage makes video calls more natural in FaceTime as well as third-party video-calling apps. Whether catching up with loved ones virtually or using iPad in a remote learning environment, Center Stage makes the experience of connecting more engaging than ever.


10.2-inch Display Features True Tone for an Enhanced Viewing Experience

 
For the first time, True Tone comes to the beautiful 10.2-inch Retina display on iPad. A new, upgraded ambient light sensor enables True Tone, which adjusts screen content to the color temperature of a room. True Tone on the new iPad makes images appear more natural and provides users with a more comfortable viewing experience in all lighting environments.

Pricing and Availability

• The new iPad is available to order beginning today on apple.com/store and in the Apple Store app in 28 countries and regions, including the US, with availability beginning Friday, September 24.
• Wi-Fi models of iPad are available with a starting price of $329 (US), and Wi-Fi + Cellular models start at $459 (US), in silver and space gray finishes. The new iPad starts with 64GB of storage — double the storage of the previous generation. A 256GB option is also available.
• iPadOS 15, the powerful operating system designed specifically for iPad, is available beginning Monday, September 20, and ships for free with the new iPad. iPadOS 15 will be available as a free software update for iPad mini 4 and later, iPad Air 2 and later, iPad 5th generation and later, and all iPad Pro models.
• Apple Pencil (1st generation), available for purchase separately, is compatible with iPad (9th generation) for $99 (US).
• Smart Keyboard for iPad is available for purchase separately for $159 (US) with layouts for over 30 languages, including simplified Chinese, French, German, Japanese, and Spanish.
• Smart Cover for iPad is available for $49 (US) in black, white, and English lavender.
• Customers can buy any Wi-Fi + Cellular iPad model directly from apple.com/store or at an Apple Store and get up to $200 (US) back from T-Mobile/Sprint or Verizon with activation. Terms apply. For eligibility requirements and more details see apple.com/shop/buy-ipad. Customers can also trade in their current iPad and get credit toward a new one.