Apple reveals Apple Watch Series 7

Apple today announced Apple Watch Series 7, featuring a reengineered Always-On Retina display with significantly more screen area and thinner borders, making it the largest and most advanced display ever. The narrower borders allow the display to maximize screen area, while minimally changing the dimensions of the watch itself. The design of Apple Watch Series 7 is refined with softer, more rounded corners, and the display has a unique refractive edge that makes full-screen watch faces and apps appear to seamlessly connect with the curvature of the case. Apple Watch Series 7 also features a user interface optimized for the larger display, offering greater readability and ease of use, plus two unique watch faces — Contour and Modular Duo — designed specifically for the new device. With the improvements to the display, users benefit from the same all-day 18-hour battery life,1 now complemented by 33 percent faster charging.

Apple Watch Series 7 is the most durable Apple Watch ever, with a stronger, more crack-resistant front crystal. It is the first Apple Watch to have an IP6X certification for resistance to dust, and maintains a WR50 water resistance rating.

The newest Apple Watch continues to offer indispensable tools for health and wellness, including an electrical heart sensor and ECG app,3 and a Blood Oxygen sensor and app.4 watchOS 8 helps users stay healthy, active, and connected through new workout types, the new Mindfulness app, innovative accessibility features, greater access with Apple Wallet, and more capabilities with the Home app, along with enhancements to Messages and the Photos app.

Apple Watch Series 7 introduces five beautiful new aluminum case finishes, along with a range of new band colors and styles. The entire Apple Watch Series 7 lineup will be available later this fall.

”Apple Watch Series 7 delivers significant improvements — from our largest and most advanced display, to enhanced durability and faster charging — making the world’s best smartwatch better than ever before,” said Jeff Williams, Apple’s chief operating officer. “Powered by watchOS 8, Apple Watch brings useful new capabilities to help customers stay connected, track activity and workouts, and better understand their overall health and wellness.”

New Design and Optimized User Interface

The stunning display of Apple Watch Series 7 offers nearly 20 percent more screen area and thinner borders at just 1.7 mm — 40 percent smaller than those on Apple Watch Series 6. Through an innovative design that maximizes the screen area while minimally changing the dimensions of the overall case size, Apple Watch Series 7 is available in 41mm and 45mm sizes. While the wrist is down, the Always-On Retina display is up to 70 percent brighter indoors than that of Apple Watch Series 6, making it easier to see the watch face without having to lift the wrist or wake the display.

The user interface is optimized to take advantage of the shape and size of the new display. Apple Watch Series 7 offers two additional larger font sizes, and a new QWERTY keyboard that can be tapped or swiped with QuickPath — allowing users to slide a finger to type — and utilizes on-device machine learning to anticipate the next word based on the context, making text entry easier and faster. With watchOS 8, larger menu titles and buttons in apps like Stopwatch, Activity, and Alarms also make the screen even simpler to interact with.


Most Durable Apple Watch Ever

Apple Watch Series 7 features a redesigned front crystal with a stronger and more robust geometry that is over 50 percent thicker than that of Apple Watch Series 6, making it more crack-resistant without compromising optical clarity. Apple Watch Series 7 is also certified IP6X dust-resistant, making it more durable in environments like the beach or the desert, while still maintaining excellent swimming performance with a water resistance rating of WR50.





Faster Charging

Apple Watch Series 7 provides all-day 18-hour battery life on a single charge, and 33 percent faster charging compared with Apple Watch Series 6, through a new charging architecture and Magnetic Fast Charger USB-C Cable.5

watchOS 8

watchOS 8 debuts additional watch faces designed specially for the larger display on Apple Watch Series 7. The new Contour face takes the dial right to the edge of the display and fluidly animates throughout the day, emphasizing the current hour. The new Modular Duo face leverages the extra screen area with two large, data-rich center complications. Separately, the classic World Time face, based on heritage watches and ideal for travelers, tracks the time in 24 time zones around a double dial, and is available on Apple Watch Series 4 and later. The Portraits face uses the depth capabilities of iPhone Portrait mode to compose a beautiful, personalized experience.
The new Mindfulness app, sleep respiratory rate tracking, and Tai Chi and Pilates workout types can help improve overall wellness. New Wallet and Home app functionality provide more convenient access to the car and places users live, work, and visit. Enhancements to Messages and the Photos app make staying connected to loved ones even easier.


Apple Watch Lineup

The Apple Watch Series 7 collection unveils five brand new aluminum case colors, including midnight, starlight, green, and a new blue and (PRODUCT)RED, along with an exciting palette of Apple Watch bands compatible with all models of Apple Watch. Additionally, Apple Watch Series 7 offers backward compatibility with previously released Apple Watch bands. Stainless steel models, Apple Watch Edition, Apple Watch SE, and Apple Watch Series 3 continue in existing colors.

Pricing and Availability

All Apple Watch Series 7 models will be available later this fall.

Apple Watch Series 7 will start at $399 (US), Apple Watch SE starts at $279 (US), and Apple Watch Series 3 starts at $199 (US).

Apple Watch SE with USB-C charging cable, new Apple Watch bands, and Apple Watch Nike bands will be available to order today from apple.com/store and the Apple Store app, with availability in stores beginning Thursday, September 16.