CASIO EXPANDS EDIFICE COLLECTION WITH NEW TIMEPIECE

Today, Casio America, Inc. announced the latest addition to its EDIFICE line of timepieces – the ECP30P-1AV. Geared for business or everyday wear, the new ECB30P-1AV boasts a comprehensive set of features including a full-time smartphone link and schedule timer. Inspired by sports cars, the mechanical face-design enhances the depth and dimensionality to evoke the dynamic look, strength and solidity of these high-performance sports cars, and its black polyurethane band mimics the tire treads of a racecar.

"At Casio, we are consistently looking to evolve our timepieces, and the EDIFICE ECB30P-1AV is evidence of that," said Tadashi Shibuya, Vice President of Casio's Timepiece Division. "We are incredibly proud of the high-spec, high-tech beauty of the new EDIFICE chronograph and are confident it will meet the needs of today's always on-the-go culture."

Created to keep users on time and in fashion, the ECB30P-1AV comes equipped with Smartphone Link technology. By downloading the CASIO Watches app and pairing it to a compatible smartphone via Bluetooth®, the ECB30P-1AV automatically updates to the correct time zone depending on the user's current location in up to 300 cities worldwide. Users can also access their calendars with smartphone link, allowing the timer indicator to notify them when an appointment is approaching. Additional features include water resistance up to 100 meters, two-year battery life, five independent daily alarms, a 1/1000-second stopwatch, full auto calendar, auto double LED super illuminator, countdown timer and more.

The ECB30P-1AV (MSRP: $200.00) is available for purchase now at Casio.com and at select retailers nationwide.

SOURCE Casio America, Inc.