CASIO G-SHOCK INTRODUCES LIMITED-EDITION GA110 IN COLLABORATION WITH STREET AND SKATEWEAR BRAND, ALIFE

Casio America, Inc. announced the release of the limited-edition GA110ALIFE21-8A, a collaboration with New York street and skate wear brand, ALIFE New York. The Casio Alife® x G-SHOCK, serves as a tribute to the streetwear, arts, and downtown culture scene of New York, with a custom timepiece featuring a midnight hour imprinted with "The Witching Hour."


CASIO G-SHOCK INTRODUCES LIMITED-EDITION GA110 IN COLLABORATION WITH STREET AND SKATEWEAR BRAND, ALIFE


From folklore to modern musings, there is a lot of debate when it comes to the Witching Hour - including what it really is. Some believe the Witching Hour is the time of night when the veil between life and death is thinnest, allowing supernatural beings to cross over into our world. Others say that witches and psychics are more powerful at this time. No one really knows, but one thing we know for sure is to keep your eyes out when the Alife® x G-SHOCK strikes 12am.


Crafted to reflect the ominous feel of New York streets after dark, the monochromatic watch arrives in a light gray colorway that is seen across the bezel and strap. Adorned with "The Witching Hour'' text above the Twelve O'clock marker, "Three O'clock" and "Nine O'clock" are also printed at their respective markers in a fitting gothic script. The collaborative design merges the streetwear aesthetic that ALIFE is known for with the usability and durability seen across all G-SHOCK models.

Additionally, the GA110ALIFE21-8A has "ALIFE" engraved across the metal case back and the timepiece arrives with collectable, one-of-a-kind ALIFE packaging.


The new model also comes equipped with G-SHOCK technology including:
  • Magnetic Resistance
  • Auto LED Light
  • 5 Daily Alarms (w/1 Snooze Alarm)
  • 1/100th Sec. Stopwatch
  • Countdown Timer (24Hr)
  • Full Auto Calendar (to year 2099)
  • World Time: (31Time Zones + UTC/48 Cities)

The GA110ALIFE21-8A will retail for $180 and will be available for purchase starting May 13th at gshock.casio.com/us and at alifenewyork.com, and the G-SHOCK Soho store beginning May 18th.

SOURCE Casio America, Inc.

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