Elon Musk says Twitter is changing its logo to the letter X

Twitter owner Elon Musk on Sunday signaled he would do more to take the social media company in a new direction with a rebranding that will replace its well known blue bird logo with an X after acknowledging advertisers have been slow to return.

The adjustment was made as a result of Musk's recent revelation that advertising revenue is still only about half what it previously was; however, it was not immediately apparent on the website on Sunday afternoon. And as a result of it and its high debt level, Twitter's cash flow has been negative.

pic.twitter.com/IwcbqMnQtA

— Elon Musk (@elonmusk) July 23, 2023

"Interim X logo goes live later today," Musk said on Twitter adding that "X.com" would now redirect to Twitter's website. Musk's X Corp owns Twitter.

The billionaire said in a Sunday post he wanted to change Twitter's logo and polled his millions of followers whether they would favor changing the site's color scheme from blue to black. He posted a picture of a stylized X against a black outer space-themed background.

"And soon we shall bid adieu to the twitter brand and, gradually, all the birds", he said. The company said it would be commenting on the changes later.

Under Musk's tumultuous tenure since he bought Twitter in October, the company has changed its business name to X Corp, reflecting the billionaire's vision to create a "super app" like China's WeChat.

In April, Twitter's legacy blue bird logo was temporarily replaced by Dogecoin's Shiba Inu dog, helping drive a surge in the cryptocurrency's market value.