Apple Introduced Apple Watch Series 10

Apple today unveiled Apple Watch Series 10, featuring a refined design and bringing new capabilities to the world’s most popular watch that make it even more powerful, intelligent, and sophisticated. Apple Watch Series 10 is the thinnest Apple Watch yet — making it more comfortable than ever — and offers the biggest, most advanced display of any Apple Watch. It also features new sleep apnea notifications; faster charging; water depth and temperature sensing; plus new health and fitness insights and intelligence in watchOS 11.

Apple Watch Series 10 is available in both aluminum and titanium, in an array of stunning colors and finishes. Jet black is a new polished aluminum finish that is distinctively reflective and sleek, while new titanium cases — available in natural, gold, and slate — have a spectacular jewelry-like shine.

The new Apple Watch lineup can be pre-ordered today, with availability beginning Friday, September 20.

“Around the world, Apple Watch has had an immeasurable positive impact on people by helping them stay healthy, active, safe, and connected to the things that matter to them — and it’s helped save countless lives along the way,” said Jeff Williams, Apple’s chief operating officer. “Apple Watch Series 10 builds on a decade of breakthrough innovations to offer the most advanced version yet, with even more intelligence, our biggest wearable display, and a design that’s slimmer and sleeker than ever.”

The Sleekest, Thinnest Apple Watch Yet

Apple Watch Series 10 is nearly 10 percent thinner than Apple Watch Series 7, Series 8, and Series 9, while offering all the advanced capabilities users love, adding new features, and maintaining all-day 18-hour battery life. An innovative metal back integrates the antenna into the housing of the device itself, combining the two layers into one. The back is perfectly matched in material, finish, and color to the rest of the case, making it appear like the device is made from a single piece of metal.

The new S10 SiP was engineered to achieve a thinner profile, and designed for performance, power efficiency, and intelligence. The S10 SiP and built-in 4-core Neural Engine allow for intelligent features users rely on every day, including the double tap gesture, on-device Siri, dictation, and automatic workout detection; important safety features such as Crash Detection and Fall Detection; and the updated Smart Stack, the redesigned Photos face, and the Translate app in watchOS 11.

In addition to being thinner, Apple Watch Series 10 is also lighter: Aluminum cases weigh up to 10 percent less than Series 9, and titanium cases weigh almost 20 percent less than stainless steel Series 9. The case also features more rounded corners and a wider aspect ratio, which contribute to a much larger display while only slightly growing the case to new 42mm and 46mm sizes.

Apple’s Largest, Most Advanced Wearable Display

The display on Apple Watch is central to every interaction, from viewing a notification, to taking a quick glance at workout metrics. Apple Watch Series 10 features the biggest and most advanced display of any Apple Watch.

The larger display offers up to 30 percent more active screen area than Apple Watch Series 4, Series 5, and Series 6, and up to 9 percent more than Apple Watch Series 7, Series 8, and Series 9. This improves readability and usability: In apps like Messages, Mail, or News, users can see an additional line of text or increase the font size without sacrificing content. The larger display also makes it easier to type a message, pause a workout, or enter a passcode.

Apple Watch Series 10 is the first Apple product to offer an innovative wide-angle OLED display, which optimizes each pixel to emit more light at wider angles. As a result, the display is up to 40 percent brighter than Series 9 when viewed from an angle, making it easier to read at a glance.

The wide-angle OLED display is also more power efficient, enabling a faster refresh rate when Apple Watch is in always-on mode, going from once a minute to once a second. As a result, users can now see a ticking seconds hand without raising their wrist on select watch faces.

New watch faces in watchOS 11 are designed to take advantage of the bigger display and faster refresh rate on Apple Watch Series 10. The Flux watch face features a bold graphic design that fills the screen with color second by second. The Reflections watch face features a distinctive shimmering dial that reacts subtly to user movements, and is designed to complement the highly reflective quality of the new titanium cases.

Faster Charging

The new metal back integrates a larger and more efficient charging coil, making Series 10 the fastest-charging Apple Watch ever, so it is easier than ever to use Apple Watch throughout the day as well as overnight. Fifteen minutes of charging provides up to eight hours of normal daily use, or eight minutes of charging powers up to eight hours of sleep tracking. Faster charging also means users can charge to 80 percent battery in about 30 minutes.

Insightful Sleep Apnea Notifications

The compact new design and faster charging of Apple Watch Series 10 make it even more comfortable and convenient to wear during sleep. Building on the intelligent health features already available to track key overnight metrics such as heart rate, respiratory rate, and wrist temperature, Apple Watch now offers a feature to help identify signs of sleep apnea.
Sleep apnea is a potentially serious condition where breathing stops repeatedly during sleep. The condition, which is estimated to impact more than 1 billion people worldwide, goes undiagnosed in most cases. If left untreated, sleep apnea can have important consequences on health, including an increased risk of hypertension, Type 2 diabetes, and cardiac issues.

Featuring watchOS 11

In addition to the new Tides app, Apple Watch Series 10 features the powerful health and fitness insights and intelligent customization that come with watchOS 11, including:

• The new Vitals app, which gives users a way to quickly view key overnight health metrics and gain better context when it comes to their health. When two or more metrics are out of their typical range, users can receive a notification, along with a message detailing how the changes in these specific metrics may be linked to other aspects of their life, such as elevation changes, alcohol consumption, or even illness.

• Training load, an insightful new way to measure how the intensity and duration of workouts impact a user’s body over time, which can help users make informed decisions about their training each day.

• Even more customizable Activity rings, offering users the ability to specify Activity ring goals by the day of the week, so the rings provide the right amount of motivation at the right moments. Users can also pause their rings for a day, week, month, or more without affecting their award streaks, allowing users to plan a rest day, care for an injury, or just take a day off.

watchOS 11 also features a more intelligent Smart Stack to help users quickly access important information, a redesigned Photos face that uses machine learning to help users curate their best photo options, the Translate app and Check In on Apple Watch, the ability to scroll through any app with the double tap gesture, summarized notifications powered by Apple Intelligence forwarded from iPhone,3 and more.

Pricing and Availability

• Customers in Australia, Canada, France, Germany, India, Japan, the UAE, the U.K., the U.S., and more than 49 other countries and regions can pre-order Apple Watch Series 10 today, with availability in stores beginning Friday, September 20.

• Apple Watch Series 10 starts at $399 (U.S.).

• Apple Watch SE is available starting at $249 (U.S.).

• New Apple Watch bands will be available to order today from apple.com/store and in the Apple Store app, with availability in stores beginning Friday, September 20.

• watchOS 11 will be available for Apple Watch Series 6 or later on Monday, September 16, and requires iPhone Xs or later running iOS 18. Not all features are available on all devices and in all regions.