Time Matters with G-SHOCK x J Balvin's Ma G: A Bold, Customizable Watch Collaboration
Casio America, Inc. announces its latest collaboration with global superstar, J Balvin – introducing the powerful new Ma G-SHOCK, DWE5600JB1A9. Marking the brand's first product collaboration with a Latin artist and the first design to have Spanish text on the dial, G-SHOCK unveils an exciting first look at the new model with the release of the official launch video, which can be viewed here.
This limited-edition collaboration will be on-sale globally on January 27, 2025, and will showcase J Balvin's unique style, blending G-SHOCK's legendary durability with creative design from the Colombian superstar.
The watch features a standout interchangeable band and bezel set, offering up to eight design combinations to match any mood or outfit. With sleek black and vibrant yellow colorways, fans can mix and match to create their perfect look. The watch face design is equally distinctive, featuring J Balvin's iconic lightning bolt motif —inspired by his electrifying performances— and a special handwritten function description in Spanish, giving the piece a genuinely personal touch.
Growing up, J Balvin always gravitated toward G-SHOCK, associating the watch with a sense of empowerment. As his passion for art, culture, and fashion evolved over the years, the timeless G-SHOCK style remained a constant in his life, embodying the resilience that has defined his journey. Following the success of G-SHOCK's 40th anniversary celebration where J Balvin headlined an electrifying performance, the two proudly reunite to introduce a uniquely special design for fans and collectors alike.
Named after J Balvin's phrase for those closest to him, the 'Ma G' is a first-of-its-kind design, here to inspire people that Time Matters.
The new timepiece comes equipped with the following features:
The 'Ma G' design is currently available for pre-order on G-SHOCK.COM and J BALVIN SHOP. Starting January 27, 2025, the Ma G, DWE5600JB1A9 will be available for purchase, for $230 each at select retailers, gshock.com, jbalvin.com, and the G-SHOCK Soho store. For more information about the G-SHOCK brand, visit gshock.casio.com/us.
SOURCE Casio America, Inc.
This limited-edition collaboration will be on-sale globally on January 27, 2025, and will showcase J Balvin's unique style, blending G-SHOCK's legendary durability with creative design from the Colombian superstar.
The watch features a standout interchangeable band and bezel set, offering up to eight design combinations to match any mood or outfit. With sleek black and vibrant yellow colorways, fans can mix and match to create their perfect look. The watch face design is equally distinctive, featuring J Balvin's iconic lightning bolt motif —inspired by his electrifying performances— and a special handwritten function description in Spanish, giving the piece a genuinely personal touch.
"G-SHOCK's tough and bold style has always resonated with my journey," says J Balvin. "With this launch, I wanted to create something that reflects my music and culture, while also giving fans a unique way to express themselves. This watch does just that, with bold, interchangeable parts that let everyone make it their own. I'm excited to bring this new product to life and continue my journey with a brand I've always loved."
Growing up, J Balvin always gravitated toward G-SHOCK, associating the watch with a sense of empowerment. As his passion for art, culture, and fashion evolved over the years, the timeless G-SHOCK style remained a constant in his life, embodying the resilience that has defined his journey. Following the success of G-SHOCK's 40th anniversary celebration where J Balvin headlined an electrifying performance, the two proudly reunite to introduce a uniquely special design for fans and collectors alike.
Named after J Balvin's phrase for those closest to him, the 'Ma G' is a first-of-its-kind design, here to inspire people that Time Matters.
The new timepiece comes equipped with the following features:
- Shock-resistant
- Carbon Core Guard Structure
- 200m water resistant
- Stopwatch
- Countdown timer
- Multi-function Alarm
- LED light (Super Illuminator)
- 12/24 Hr. Time Formats
- Full Auto Calendar
- Black Band and Bezel made from Bio Based Resins
The 'Ma G' design is currently available for pre-order on G-SHOCK.COM and J BALVIN SHOP. Starting January 27, 2025, the Ma G, DWE5600JB1A9 will be available for purchase, for $230 each at select retailers, gshock.com, jbalvin.com, and the G-SHOCK Soho store. For more information about the G-SHOCK brand, visit gshock.casio.com/us.
SOURCE Casio America, Inc.
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