GoPro Unveils Limited Edition Polar White HERO13 Black

GoPro has just introduced a stunning new look for its flagship camera—the HERO13 Black is now available in a limited edition Polar White colorway. This sleek and stylish version of the award-winning camera is available starting today for $399.99, offering adventure enthusiasts a fresh way to capture their most epic moments.

Same Unmatched Performance, Bold New Look The HERO13 Black in Polar White delivers the same industry-leading performance that made it a fan favorite. It features:

• 5.3K60 ultra-sharp video for breathtaking clarity

• HyperSmooth 6.0 stabilization for the smoothest shots, no matter the action

• Magnetic mounting for effortless attachment and quick setup

• Enduro battery technology for extended power in extreme conditions

• Legendary GoPro durability, built to withstand the toughest adventures

Expand Your Creativity with Interchangeable HB-Series Lenses 

The HERO13 Black is compatible with GoPro’s new HB-Series Lenses featuring Auto Detection, making it easier than ever to capture diverse perspectives and creative shots. Lens options include:

• Ultra Wide Lens Mod ($99.99 MSRP) – Capture the widest, most immersive POV shots with unmatched stability.

• Macro Lens Mod ($129.99 MSRP) – Get up close with stunning detail and clarity for close-focus photography.

• ND Filter 4-Pack ($69.99 MSRP) – Achieve cinematic motion blur and professional lighting control.

• Anamorphic Lens Mod ($129.99 MSRP) – Create Hollywood-style 21:9 ultra-wide cinematic footage.

Enhance Your Experience with a GoPro Subscription 

Pairing the HERO13 Black in Polar White with a GoPro Premium or Premium+ subscription unlocks even more benefits:

• Auto-upload footage to the cloud for seamless storage and organization

• Automatic highlight videos created via the GoPro Quik App

• Up to 30% savings on accessories at GoPro.com

• Hassle-free camera replacements with no questions asked

• GoPro Premium ($24.99 for the first year, $49.99/year thereafter) and Premium+ ($99.99/year) options available

This exclusive Polar White edition offers the perfect blend of performance, durability, and aesthetics—ensuring you capture every adventure in style. Don’t miss out on this limited release—grab yours today and redefine the way you film your experiences!

HERO13 Black in Polar White is available now at retailers globally and at GoPro.com.