Polaroid Now Generation 3: Classic Instant Photography with a Modern Twist
The Polaroid Now Generation 3 Instant Camera brings back the charm of analog instant photography with enhanced features for sharper, more vibrant pictures. Designed for improved performance in various lighting conditions, this updated classic includes a better light meter, an advanced ranging sensor, and a two-lens autofocus system to ensure every shot is crisp and clear. It also comes with a built-in tripod mount, filter compatibility, self-timer, and double-exposure mode, all packed into the iconic Polaroid design—now made with 40% recycled materials.
Available in six fresh colors, this camera is USB-C rechargeable and works seamlessly with Polaroid i-Type Film, allowing you to capture life’s moments in timeless, full-sized prints.
Sharper Photos in Any Light
Upgraded with a ranging sensor, flash enhancements, and an improved autofocus system, the Gen 3 Now camera ensures your pictures stay clear and bright—even on the sunniest days.
Full-Size Polaroid Prints
Experience the original Polaroid aesthetic, capturing every detail on the classic i-Type film that generations have loved.
Timeless Polaroid Design
The iconic Polaroid look remains intact but is now crafted with sustainable materials for a more eco-friendly future.
Dual-Lens Autofocus for Extra Clarity
The two-lens autofocus system automatically selects the best lens for your shot, making picture-taking as simple as pressing the big red shutter button.
Polaroid Now+ Generation 3: Creativity Unlocked
The Polaroid Now+ Generation 3 Instant Camera takes instant photography to the next level by integrating with the Polaroid app, unlocking advanced creative controls. With features like aperture priority, remote controls, double exposure, self-timer, and manual mode, this camera offers a perfect blend of nostalgia and modern functionality.
Available in four new colors, this version is also made with 40% recycled materials and is fully compatible with Polaroid i-Type Film for those iconic, full-sized prints.
Brighter, Sharper Photos
Enhanced with flash, autofocus, and a ranging sensor, the Gen 3 Now+ ensures clear, high-quality images, even in challenging lighting conditions.
Connect & Create with the Polaroid App
Unlock a range of manual controls, aperture priority, remote shooting, and double-exposure features by pairing your Now+ with the Polaroid app.
Classic Look, Future-Friendly Build
The Polaroid Now+ stays true to its legendary design while incorporating sustainable materials for a more environmentally conscious approach.
Full-Size Film for Iconic Prints
Relive the magic of instant photography with i-Type film, producing stunning, true-to-life Polaroid prints that capture every detail.
Dual-Lens Autofocus for Precision Shots
The intelligent twin-lens system selects the best lens for each shot, making it easy to capture life’s moments with perfect clarity.
Whether you choose the Polaroid Now Generation 3 for classic instant photography or the Now+ Generation 3 for more creative control, both cameras deliver a perfect mix of nostalgia, innovation, and sustainability—so you can keep making memories, one instant print at a time.
Available from March 4th on Polaroid.com and select retailers worldwide.
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