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Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
2019-11-09

Why Movement Strategies Are Better Than Traditional Advertising Methods

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The marketing industry has undergone a lot of transformation in the past few years. It has even become more technical as more new techni...
2018-09-07

Gimbal Launches Cross-Device Location Attribution

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Gimbal , the identity-driven marketing and advertising platform powered by physical-world data, today announced the ability for advertise...
2018-06-13

Leo Messi Kicks Off New "Enjoy the Internet" Campaign with Ooredoo

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Ooredoo and Leo Messi have teamed up once again in a lively new campaign which shows how much fun can be had off the pitch when you di...
2018-03-14

Google to Ban Ads for Cryptocurrencies

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Google will ban all cryptocurrency-related advertising, including ICOs, wallets, and trading advice across all of its ad platforms, st...
2018-01-27

Twitter is selling a new kind of ad: Sponsored Moments

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Twitter now lets advertisers sponsor Moments from select publishers Twitter: Twitter helps brands be relevant in the moment, and...
2017-07-11

Facebook expands test to show News Feed-like ads in Messenger globally

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Facebook to gradually expand worldwide beta of display ads in Messenger's Home screen, which follow an auction-based model   ...
2017-06-29

Google Is Experimenting With Virtual Reality Advertising

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Google officially debuts its internal Area 120 startup incubator and announces a VR advertising project called Advr aimed at testing f...
2017-06-25

Google will no longer scan your Gmail for ad targeting

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Google to stop scanning Gmail email content to target ads, will use other user info it has for ad targeting Google’s G Suite bus...
2017-05-18

Twitter's new tool lets you change how advertisers target you

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Twitter lets you see which advertisers are targeting you, opt out from individual interest categories, will remove support for Do Not ...
2017-04-11

Facebook has more than 5 million advertisers, with 75% from outside the U.S.

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Facebook COO Sheryl Sandberg says company has 5M monthly advertisers, up from 3M in March 2016 Facebook: It's no secret—when sma...
2017-03-21

Google updates ad policies

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Google updates ad policies giving more control over ad placement after UK backlash, creates new brand safety tools, and expands hate s...
2017-03-19

Google offers more control, after ads on offensive content leads to brand boycott

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UK govt, Guardian, Sainsbury's, others pull ads from YouTube as Times of London investigation finds ads appearing with extremist v...
2015-12-10

Programmatic Solutions Changing the World of Advertising

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Marketing succeeds with three Cs – correct message, correct person, and correct time. Achieving all three accurately is a real challenge. ...
2012-12-10

Mobile Advertising, Pros and Cons

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Mobile advertising is slowly becoming the go-to form factor for businesses nowadays. Though it can be another great way to reach your targ...